Pharmaceutical & Medical Professionals

October 21st, 2010

Pharmaceutical and Medical Professionals (formerly ppjobs) is Australia’s leading provider of recruitment services to the Pharmaceutical and Medical Industries.

Our journey with the business started with a modernisation of the organisational brand; research driven development of a naming strategy and positioning statement, a new visual identity and brand touch point roll out including stationery, signage, marketing collateral and web site development.

The digital brand is now built and maintained using our strategic framework – Content Search Social. The advanced programme of content generation, search engine optimisation and social media engagement has seen a sharp increase in organic search performance, peer reach, digital brand equity and competitive advantage; ultimately driving sales.

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