The first foot foward in when acting on the brand strategy, is the process of naming. The ideas created at this early phase of the process set the tone for the entire brand. As an agency, we encourage our clients to demand a lot from the naming process; any recognition strategy can succeed or fail on the quality of a name.
eBrands naming process is an incisive approach to naming that allows for full creative scope; Fuelling idea generation with brand insight while establishing mandatory selection criteria in the early phases; efforts are focussed on supporting the critical areas of the clients brand position. Names are then tested for recall and recognition, eBrands also has a proprietary voting system which allows for a stakeholder driven naming process if required.