Maria Pucci Couture Website

November 29th, 2011

Mark Aitken

Maria Pucci Couture is a New-York based fashion house designing and producing hand-made tailored ladies jackets.

They approached eBrands to build them an online presence that would not only serve as their main website, but would also feature a blog, a secure e-commerce area and social media integration.

The brief was to create a clean, consistent and polished on-brand design that could be maintained throughout the site (including the blog and online store) while including a lot of small elements to enable the client to yield maximum functionality from the site. These included social media buttons and e-commerce labels. The site also had to be SEO-friendly, use a content management system and be easy to use for their target audience (mature women).

The client needed the flexibility to update content anytime, anywhere. The site was built so the client can use the CMS to add new products to online store, update all areas of the site content, and modify the meta information of the site for SEO.
We also worked with the client to develop their SEO strategy; using our strategic framework – Content Search Social – to guide them with their content generation, search engine optimisation and social media engagement.

Within two weeks of launching the site the client reported that their site was coming up on the first page of search engine results when using only their nominated key words.