How Significant is your Employer Brand?

September 28th, 2016

Andrew Parker

A few weeks ago, we wrote a blog about ‘Our Tips for Creating an Employer Brand’, which you can read here. But as a company that takes pride in being at the forefront of all things employer branding, we ourselves are also continually learning, researching and putting into practice new ideas and techniques to help us help our clients to achieve stronger, more effective employer brands. We believe in the same things we tell our clients, that you have be constantly changing and adapting in order to stay relevant, so we are constantly looking at what others are doing in the employer branding space and educating ourselves on areas we can improve and set ourselves apart.

So with all that being said, here are some of the things that have caught our eye in the office over the past couple of weeks:

’10 Reasons your Growth depends on Employer Branding’

We love a good infographic here at eBrands, and this article doesn’t disappoint! Not only is this a great article about the importance of your employer brand, but it’s also a great example of the type of blog content that people love to read. The statistics provided are pretty damning and definitely make you stop and think seriously about the effect your employer brand is having on your business.

‘5 Innovative Talent Acquisition Campaigns from 2015’

It’s always good to keep an eye on what organisations are doing with their employer brands to improve their own recruitment, especially when they come up with really innovative campaigns. Seeing recruitment campaigns like the ones listed in this article, always gets our creative juices flowing. We love it when organisations are willing to do something outside the norm, and hope that it encourages others to do the same.

‘Employer Branding is the Perfect Marriage between HR and Marketing’

One of the challenges when it comes to Employer Branding is figuring out where it falls in an organisation and who is responsible for creating, managing and maintaining it. This article talks about the difference between employer engagement and employer branding and the importance of differentiating between the two. It also looks at the employee lifecycle and how understanding it can lead to a better employer brand.

‘Heineken Go Places’

Here is an example of a business that clearly understands its target audience and knows the best way to engage them. Not only have Heineken found a way to grab the attention of their target audience, but they have also found a really unique and entertaining way of effectively getting across the appropriate information in a clear and concise manner. Not only that, they have managed to create something that has become not just an employer brand campaign, but an advertisement for the business as a whole in terms of its forward thinking, innovative approach. We would definitely encourage you to go and check out their ‘Go Places’ site and go through the process yourself to get the full experience.