What is employer branding?

August 21st, 2014

It is eBrands belief that businesses need to have one brand. This brand will likely have several facets – a corporate facet which is the face of the business for shareholders and investors and a facet which can be used to position its potentially multiple products in the eyes of its target audiences. And what is the glue that holds this brand together? Your people. Ultimately it’s the people who come to work to try and help sell the company’s products, to help the business grow faster, withstand recessions and deliver enthusiastic customer service. So for us, we see an “Employer Brand” as a critical component of the company’s whole brand.

We take a holistic branding viewpoint which applies cutting edge marketing and digital strategies to improve;

  • Internal brand alignment
  • Staff engagement
  • Brand advocacy
  • Talent retention and attraction
  • Business performance

    Comments? Thoughts?