Gloucester Coal is a mining business that needed to modernise and advance its brand alongside its business divisions
under one strong banner. We reviewed their brand identity and immersed ourselves into the business, which helped us determine that making the brand more contemporary would better align the visual expression of the business with its
recent successes and changes.
Our strategy was to make a bold departure from the current identity and create one that matches a set of brand attributes (Direction, Strength, Earthy) to best position and advance the Gloucester Coal brand. Utilising these brand attributes allowed us the opportunity to unify the different divisions under the Gloucester Coal brand accompanied by a colour code.
The brand that we created was then comprehensively integrated across Gloucester Coal and its subsidiary divisions Donaldson Coal, Gloucester Basin and Monash Coal. Deliverables included a website, electronic communications, sales
and marketing literature, business papers, environmental applications, plant and mining vehicles as well as uniforms.
If you want to find out more about our journey with Gloucester Coal, we’ve created a video which you can look at below, along with some images of the work we produced for them…
Overhauled mining business logo
Gloucester Coal Annual Report
Gloucester Coal Website design
Complete stationary overhaul
Unified branding across all divisions of Gloucester Coal